In other words, financial facts and results are the most powerful elements in your business plan.
If you do not know how to exploit them in a selling manner, then find a staff member, professional writer or advertiser, or a talented marketer to write your Executive Summary for you.
An Executive Summary should be just that; a summary of all of the details outlined in the content of the rest of the business plan.
Ideally, a business plan should contain at least 25 pages of detailed content with the Executive Summary 2 to 3 pages in length.
This is the one area where it is acceptable to have a small repetition of facts.
The facts of your company's Mission and Vision, along with its Legal Structure are things which must appear in the top of the Executive Summary.
This will help you to focus structure and flow within the context of the Executive Summary.
The first things you will write immediately at the top of your Executive Summary are the full contents of your Company Profile section.
Its importance is particularly true for non-profit organizations seeking funds, and for small businesses in search of investors or in need of expansion funds.
When speaking with investors, it will be the Executive Summary that they will initially ask to see.