Soccer Academy Business Plan

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Marketing doesn’t have to mean placing expensive ads.

Is there enough interest in your area to set up a group that trains at the same time every week?

Led by former AZ Alkmaar Academy Director and current U. Soccer Coach Educator Aloys Wijnker, the year-long course is built to help Academy Directors in all potential areas with their respective clubs, with a specific focus on leadership of both players and coaches they oversee.

"The goal is to improve the level of our Academy Directors," Wijnker told

Some clients want very detailed plans while others are simply looking for a guide.

To attract more athletes you should have at least two levels of service.He coaches triathletes and cyclists of all levels from beginner to pro to achieve their highest potential.When Dave isn't traveling the world teaching others how to better use Training Peaks, he's trying hard not to fall off of his mountain bike.A site can also be a tool for engaging and retaining current clients.If you use Training Peaks Coach Edition to deliver your plans to your clients, you can set it up so that when a client logs out of their Training Peaks account, they are redirected to your site.You should also have a way for people to contact you directly from the site.If you’re not tech-savvy consider doing a trade: offer your services in exchange for setting up a website.You can also embed a Training Peaks login on your website – so your clients visit your site daily to update and receive their workouts.Learn more about integrating your branding into Training Peaks.This allows you to create a larger base for your business and have more ambassadors to promote your coaching.Dave Schell is the Director of Education at Training Peaks University.


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