The adverts on TV are mostly being advertised by women.
And if look at these commercials most of them the women have nothing to do with the product that is being advertised, one of the example is the advert for fruit juice where woman were being splashed with different fruit and fruit juice.
This is not the only place where media promotes sexism, if have we look at the movies and series, we can see that the men are the ones playing the important roles in the movie and women are there just as the hot sex icon, we can take Transformers for example, where Megan Fox who is the one of the main characters in Transformers plays a sex icon in the movie.
If we remember when the Transformers 1 and 2 came out many men went with their friends to cinemas to watch the movie not only for its great action and effects but went to go watch it to see Megan Fox.
How many adverts have we seen in magazines where new gadgets are being advertised with half naked woman holding it?
Cars, TV, graphics card, cell phone, laptop, etc, are all being promoted and it is being associated with women and their body.I can remember many of my friends talking of going to watch it just to see her.This clearly shows that women, in this case Megan Fox, are used to advertise the movie so that it can sell better.If we also look at the computer games and their characters we can clearly that its promoting sexism.As they make the women characters look very attractive and expose their bodies.Feminists in Eastern countries have also appealed to the United Nations to enforce women's rights.In the West, discussion has shifted from legal rights towards attacking prevailing sexist attitudes in society.These include all expressions of people are male: for example, the use of "he" as a generic pronoun; "man" as a typical person (as in "the man on the street"); or the inclusion of "man" in job titles (for example, "chairman").Other expressions they believed demean women: the habitual listing of the masculine first, ("men and women") or the use of the diminutive endings, "-ess" or "-ette" to apply to women's jobs (such as "usherette").Traditionally, rights to property and nationality passed through the male line, with the result that women's legal status was generally inferior to that of men: until the 20th century, women had no voting rights, limited rights to property, and were, in most respects, subject entirely to their fathers or husbands.While the term "sexism" dates from the mid-1960s and came into frequent use after the rise of women's liberation movements in 1968-1969.