The successful business -- Getting your plan started -- Making your plan compelling -- Business plan components.
The executive summary -- Company description -- Industry analysis & trends -- Target market -- Competition -- Strategic position & risk assessment -- Marketing plan & sales strategy -- Operations -- Technology plan -- Management & operations -- Community involvement & social responsibility -- Development, milestones, & exit plan -- The financials -- The plan's appendix -- Putting the plan to work.
This mission statement (from a few years ago) was not just ungrammatical; it was also vague, uninspiring, and hokey. There may come a time when a clear and compelling mission statement will be important, but that time is not necessarily “right now”.
Mc Donald’s has eliminated their mission statement and replaced it with a much better “ambition statement” which starts with “” An organization without a mission is like a plane without a flight plan. But even if you don’t necessarily need a beautiful statement of your mission right away, you need a clear sense of purpose.
On a much smaller scale, the Local First Chicago mission statement clearly states the organization’s purpose and relationships with stakeholders.
The Local First Chicago mission statement has some elements in common with other BALLE organizations, but it is also unique.
One writer says a mission statement should reflect the range and nature of products, pricing, quality, service, marketplace position, growth potential, use of technology, as well as relationships with customers, employees, suppliers, competitors and the community.
Another says a mission statement should include a summary of This is simple, clean and crisp.
So even if you have a “great” mission statement that everybody seems to love today, you should probably review it again in a few years.
Andrew Clarke is President of Ground Floor Partners.