Mobile Site Thesis

Third, snippets occupy the biggest space in each search result.Results from a previous study suggested that snippet length affects search performance on a desktop monitor.

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We found no significant differences with respect to the efficiency of carrying out tasks.

However, participants exhibited different search behaviours on the small, medium, and large sizes of small screens, respectively: a higher chance of scrolling with the worst user satisfaction on the smallest screen; fast information extraction with some hesitation before selecting a link on the medium screen; and less eye movements on top links on the largest screen.

These results suggest that the presentation of web search results for each screen size needs to take into account differences in search behaviour.

Second, although people are familiar with turning pages horizontally while reading books, vertical scrolling is the standard option that people have available while searching on mobile devices.

In addition, participants using scrolling exhibited less interest in lower-ranked results even if the documents were relevant.

The overall result indicates that it is worthwhile providing different viewport controls for better search experiences in mobile web search.

In this thesis, we explore several user interactions during search with the aim of improving search experience on smartphones.

First, one remarkable trend of mobile devices is their enlargement of screen sizes during the last few years.

This leads us to look for differences in search behaviour on different sized small screens, and if there are any, to suggest better presentation of search results for each screen size.

In the first study, we investigated search performance, behaviour, and user satisfaction on three small screens (3.6 inches for early smartphones, 4.7 inches for recent smart-phones and 5.5 inches for phablets).


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