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Moreover, the process of environmental analysis reduces the time pressures on a few which are not anticipated.
Consequently if a company whether new or established is able to show case its products and services through clear a outline and its online activities advertise the services offered and products offered through their online service then there should a positive impact resulting in more customers looking to carry out their grocery shopping online.
When a company neglects to adjust its strategy to the business environment, or does not react to the demands of the environment by changing its strategy, the company cannot achieve success in attaining its objectives.
It remains clear that very little has been done to date to understand the evolution of consumers’ motivations, likes and dislikes when purchasing groceries online, as they become more experienced with this mode of shopping. Meanwhile the sector remains dominated by store-based grocers such as the likes of Sainsbury’s, Tesco and Waitrose that have remained resilient in an ever changing and adapting industry and have enjoyed a levels of success that will require a lot to be reached or surpassed.
Evidently E-shopping in this industry cannot exist as separate entity on its own; it is dependent on its link to an actual business retailing process.
This process revolves around a high level of not just understanding the customers but identifying the right strategy in relation to marketing and what suits the consumer.
According to (Liu and Wei, 2003) consumers’ perceived usefulness and perceived ease of using the Internet for shopping purposes have positive effects for consumer adoption of online shopping.
E-shopping commonly known as Electronic Commerce refers to the buying and selling of information, products and services via computer networks.
(Kalakota and Whinston 1997) The global market for online grocery retailing remains at a relatively early stage of development in many parts of the world.
If the company fails to adjust or react to the demands of the environment, by changing their strategies, it can’t achieve corporate objectives.
Business Environmental diagnosis helps the businessmen in two ways. He can ascertain the possible threats to the business.