International Sports Events Essay

Baade and Matheson (2004) state, that hosting such event requires large amounts of expenditure on the infrastructure as well as on security (as cited in Maassoume Barghchi, Dasimah bt. Matos (2006) distinguishes three main benefits of such events, which are called ‘holy trinity of mega events benefits’, namely economic growth, infrastructure legacies and image promotion; economic benefits are responsible for justifying ‘mega event’, covering all the investments and expenditures (as cited in Florek, Breitbarth, & Conejo, year, p. As far as ‘mega event’ is justified, it can be considered as a successful ‘mega event’.

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Therefore, not every ‘mega sport event’ can be successful, which means that not all economic impacts are positive.

Ritchie, Shipway and Cleeve (2009) affirm that “the costs associated with hosting a mega sporting event, such as the Olympics may outweigh the positive benefits for some residents, who may reduce or withdraw their support for the event” (pp.145-146) .

Morphet (1996) has affirmed that media is very essential part of promoting the host are as a tourism destination (as cited in Malfas, Theodoraki, & Houlihan, 2004 p. The reason for that are media-related advertisements and commercials can attract not only tourists, but also foreign sponsorships and investment.

This, in turn, is very beneficial for the economy of the hosting country.

During the ‘mega sport event’ millions of people are able to go to the hosting country to watch it.

International Sports Events Essay

Also they can purchase hotel rooms, meals, drinks, transportation, tickets on the games or matches etc.

Thus there is no 100 per cent guarantee that particular ‘mega event’ will bring more positive outcomes rather than negative ones.

For example, organizing such events may lead to the difficulties in the life low-income population (Malfas et al., 2004, p. As soon as a particular country or city has won a bid for ‘major sport event’ the preparation is started.

Nowadays, tourism is the most reliable factor for huge economic growth. Humphreys (year) believes that economy of Poland and Ukraine will significantly benefit in a direct way from the tourism development during the soccer competition EURO 2012 (p. When hosting a ‘mega sporting event’ it is very important to be able to provide the increase of awareness of hosting country as a tourism destination.

For that purpose, involvement of the media is necessary.


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