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It outlines how your business will generate enough profit to repay the loan or how you will earn a decent return for investors.Here, you’ll provide your business’s monthly or quarterly sales, expenses and profit estimates over at least a three-year period — with the future numbers assuming you’ve obtained a new loan.Focus on the key elements of your business plan and avoid getting too bogged down by the technical aspects of your business or using too much industry jargon.
[Back to top] This section provides a snapshot of your small business.
It should include a mission statement, which explains the main focus of your business, as well as a brief description of the products or services offered, basic information such as ownership structure, and a summary of your plans.
[Back to top] This is simply an explanation of what your marketing strategy is and how you will execute it.
Here, you can address how you plan to persuade customers to buy your products or services, or how you will develop customer loyalty that will lead to repeat business.
It should also include the percent ownership that each owner has and the extent of each owner’s involvement in the company.
You can also discuss current or pending trademarks and patents associated with your product or service.
This article explains how to outline a business plan, listing the sections in the order in which they will appear in your completed plan with a brief explanation of each section to help you get organized and guide you through the process.
In each case, following the section title link will take you to an article that details how to write that particular section of the plan, while in some cases, there are also linked examples that you can use as models to write that section.
Accuracy is key, so carefully analyze your past financial statements before giving projections.
Your goals may be aggressive, but they should also be realistic.