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Recommendation: Review the paper on this page If you don't know where your business is going, any road will get you there.Entrepreneurs and business managers are often so preoccupied with immediate issues that they lose sight of their ultimate objectives.
Answer the question: "if someone from Mars visited the business, what would they see (or sense)?
" Consider its future products, markets, customers, processes, location, staffing etc.
The company will engage in research, development, and manufacture and sales of integrated electronic structures to fulfill the needs of electronic systems manufacturers.
This will include thin films, thick films, semiconductor devices, and .........
Free Online Strategic Planner for creating a 3-page strategic plan based on the structure used in this white paper.
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A statement along these lines indicates what the business is about and is infinitely clearer than saying, for instance, "we're in electronics" or worse still, "we are in business to make money" (assuming that the business is not a mint ! Also, some people confuse mission statements with value statements (see below) - the former should be very hard-nosed while the latter can deal with 'softer' issues surrounding the business. designs, develops, assembles and markets systems for data base management.
These systems integrate its proprietary operating system software with hardware supplied by major manufacturers, and are sold to small, medium and large-sized companies for a range of business applications.
which indicates in a factual way the purpose and activities of the business in terms of operations, (unique) characteristics, functions, customers, offerings, sectors/segments, scale/scope/penetration, methodologies, technologies, resources etc.
Just answer the questions as to what the business is and does in qualitative terms.