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Last, but yet important the business intends to create a high quality and flavorful yoghurt to its esteemed customers.Yummy Yoghurt business has faith that its mission is to produce super quality yoghurt in New York and its environs and to create a brand that will increase its demand and create more customer loyalty to the frozen yoghurt.
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One of its operations is done at the location of its store while the other is conducted by use of yoghurt trucks.
The frozen yoghurt shop consists of 20 seats with unique Wi-Fi which is provided for free to customers who stream into the shop.
The yoghurt shop will be run by 2 employees during the week and 3 employees during the weekends. The rationality behind using 3 employees during weekends is that the number of customers expected on weekends is overwhelming considering that during weekends there is plenty of club goers and fun goers in the park hence higher sales turnover expected.
The yoghurt shop business has various objectives which it intends to achieve in its line of operation.
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The mission statement is therefore “to produce the best quality yoghurt in New York and establish the brand to be the essence of everybody’s drive to demand more of frozen yoghurt”.
Moreover, the vision of the business will be “to operate and service a healthy yoghurt shop.” Through the vision and mission statement the business intends to drive most parts of New York City using the yoghurt truck and serve most of the esteemed customers with quality frozen yoghurt.