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This is the first thing someone sees when they read your marketing plan but it is the last thing you write. Once you have a basic overview of your current market situation, it's time to take a closer look at your market environment. First, identify those trends that might present you with challenges. There will also likely be market trends that provide you with opportunities or benefit you in some other way.
This should help you answer questions like: If you did any research when you developed your business plan, you may already have this information.
If not, talk to your salespeople and your customer service staff.
Some common promotion strategies include: Now is a good time to get creative!
At the same time, make sure you watch costs and check that the strategies you embrace are measurable.
The marketing plan is a powerful tool that belongs in your small business arsenal.
If you've been making do without a plan so far, or using a "play it by ear" approach, you're missing out on boosted revenue. A plan focuses your best efforts on activities that move your business forward.Does your ideal customer spend a lot of time on social media? Are there particular events or activities which are a big draw?Once you know where your target market can be found, you can brainstorm the most effective ways of reaching them.Look at recent financial reports, current and past sales numbers and your product and services list.You'll also want to gather together information about your target market.In marketing parlance, marketing strategies fall within what's known as the four Ps: product, price, place (distribution) and promotion.For a typical small business, promotion will form the bulk of your strategy.It will help you understand yourself and your customers.Writing it down forces you to think through tough problems, come up with repeatable solutions and positions you for success.After all, stuff like airplane banners are great, but not if they sink your whole marketing budget.Ask yourself, what's the best way to get your message in front of your target market?