Bp Oil Spill Case Study Crisis Management

Bp Oil Spill Case Study Crisis Management-86
Google(); req('single_work'); $('.js-splash-single-step-signup-download-button').one('click', function(e){ req_and_ready('single_work', function() ); new c. Analysis of Situation/Background BP, a leader in deep water oil drilling efforts, triggered the worst environmental disaster in America’s history, when on April 20, 2010 a gas release and subsequent explosion occurred on the Deepwater Horizon oil rig.Communication tactics A content analysis of BP’s online newsroom, conducted by Dr.

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Goals and Objectives BP’s primary goal was to clean up the spill as quickly as possible.

It wanted to plug the hole in the oilrig to prevent more oil from dispersing into the ocean.

This explosion killed 15 workers, and injured another 170.

In 2011, BP announced that they would be selling the refinery due to its compensation and remedial efforts after the Deepwater Horizon explosion.

It’s largest operating division is BP America, which is located in Houston, TX.

BP’s stated goal or mission statement is “We provide customers with fuel for transportation, energy for heat and light, lubricants to keep engines moving and petrochemical products used to make everyday items” (BP, 2015) The CEO of BP at the time of the Deepwater Horizon explosion was Tony Hayward. On October 1, 2010, Tony Heyward was relieved of his duties of CEO by Robert Dudley, a Mississippi native, who during the Deepwater Horizon crisis, served as the President and CEO of BP’s Gulf Coast Restoration Organization.

BP finally sold the Texas City refinery in 2013 to Marathon Petroleum Corporation (BP, 2013).

The BP Deepwater Horizon oil spill is a similar to the Exxon Valdez oil tanker spill that occurred on March 24, 1989.

This case study investigates how British Petroleum dealt with the crisis that left lasting serious negative impacts on its brand and reputation.

The investigation reveals that BP used a wide range of public relations activities to rebuild its reputation, but the company was not well prepared to handle such a disaster.


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